Words – written or spoken – are the engine and the core of my work: playing with them, as if they are bricks, I build and create the right, quality, appropriate and targeted content, which is – in my opinion – the cornerstone of a good communication in whichever field.

I believe that is important to express and interchange values, passions and ideals throughout content, as we can shape it in any form: the storytelling has an immense power, able to change our perception of the brands, the market, the society and so much as the world.